All traditional and technical problem-solving techniques have
failed to solve human behavioral issues. Why is it so hard to change human
behaviors and habits?
In an organization context, some ‘carrot-and-stick’ programs may
work in the short term to change habits and behaviors, but change won’t be
permanent. As the famous saying goes: old habits die hard. Organizations
either have to choose to live with their hardcore workers who refuse to change or
just fire and replace them.
When human behavioral issues are the root-causes to many societal
problems, society suffers. Nothing would or could change people’s habits and behaviours
unless their brains could be ‘washed’ or reset. There is a famous Chinese
proverb: 江山易改,本性难移, meaning “it’s easier to change
the mountain than to change behavior”, which remains very true till
today.
Take the case of our continuing efforts to nudge people to return
their trays and crockery after eating at public hawker centres. The latest observation
survey showed that only 30% or less of the people return their trays despite the
many educational campaigns in the past 3 decades. Why is it so damn tough to
get people to return their trays after eating? Everyone from government
agencies to civil groups know the real issue lies in people’s mindset and
attitude of “I don’t really care!”
No ‘carrot-and-stick’ solution could work for such social problem as
‘carrots’ need funding (nobody wants to dig into their pockets) and the ‘stick’
means legislations and constant monitoring and enforcement in every public
eating places. They are simple non-sustainable in the long term.
Studies in human psychology and neuroscience have shown that people
change their behaviour only when the change brings relief to their pains, i.e. no pain no change. So in
conclusion, to cause change in behaviour and habits, we must create
pains. This is the only viable and workable strategy to our decades-old
problems nobody has managed to solve. Deploying this “No Pain No Gain”
approach with a smart and a simple ‘fool-proof’ engineering design, such behavioral
problems could easily be solved as shown in this example here. There is really
no need for any expensive and advanced technological solutions. One just needs
to determine the root-cause(s) to the problem and think and dig deeper for a workable
solution. When we need to deal with ‘fools’, we just need to find a fool-proofing
method(s) to counter them.
This is the Poka-Yoke Way, only remaining way to solving this behavioral problems (originally called fool-proofing in
Japan but was later changed to mistake-proofing to avoid being offensive).